by Michael E. Porter · The Free Press · tapa dura · ISBN 9780029250907
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«Competitive Advantage» is Michael E. Porter's business strategy essay, published by The Free Press in hardback (557 pages, in English).
Business strategy book explaining how a company can create and sustain an advantage over its rivals through the value chain, which breaks down its design, production, marketing, and distribution activities. It analyzes costs, differentiation, industry segmentation, substitution, and diversification.
Originally published in 1985, it complements Competitive Strategy as the second volume of Porter's trilogy on competitive strategy. Includes index and bibliography (pages 537-540).
Aimed at managers, strategy professionals, and students of business administration and economics.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
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