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Estrategia Competitiva
by Michael E. Porter · Compania Editorial Continental · tapa blanda · 407 pages
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Pages: 407 pagesAuthor: Michael E. PorterPublisher: Compania Editorial ContinentalFormat: tapa blandaLanguage: es-ESRelease date: 1/11/1991ISBN: ISBN 9789682603495
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Synopsis of Estrategia Competitiva
Este libro, 'Estrategia Competitiva', escrito por Michael E. Porter, es una guía esencial para el análisis de los sectores industriales y la competencia. Publicado en español por Compañía Editorial Continental, el libro ofrece técnicas y herramientas para comprender la estructura del sector industrial y desarrollar estrategias competitivas efectivas. Con 407 páginas, es una obra fundamental para estudiantes y profesionales del mundo empresarial.
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About the author
Michael Porter
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
Born in 19471 titles published
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