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ISBN: 9788423421831
Este libro, 'Ser Competitivo. Nuevas Aportaciones y Conclusiones' de Michael E. Porter, publicado por Ediciones Deusto, S.A. en 2003, explora las estrategias y conclusiones más recientes en el ámbito de la competitividad empresarial. Con 478 páginas, esta obra ofrece una visión profunda sobre cómo las empresas pueden alcanzar y mantener una ventaja competitiva en el mercado actual.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
