by Michael E. Porter · Ediciones Deusto, S.A. · Tapa blanda · ISBN 9788423421831
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«Ser Competitivo. Nuevas Aportaciones y Conclusiones» is the business strategy essay by Michael E. Porter, published by Ediciones Deusto in paperback.
The book brings together writings by Michael E. Porter on competition and strategy. It presents the essential concepts of competitive advantage, explains how locations influence the competitiveness of companies and countries, and proposes applying the competitive approach to social problems, with graphics.
Part of the Grandes Gurús Collection. Translation by Rafael Aparicio Aldazábal of the original work 'On Competition'. 478 pages, in Spanish.
Within the field of economics and business, it is appropriate reading for professionals and students interested in strategy and competitiveness.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
