by Michael E. Porter, W. Chan Kim, Renée A. Mauborgne · Harvard Business Review Press · tapa blanda · ISBN 9781422157985
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This Harvard Business Review collection features ten essential articles on strategy, including the featured article "What Is Strategy?" by Michael E. Porter. Topics include how to distinguish your company from rivals, clarify what your company will and won't do, create a vision for an uncertain future, and use the Balanced Scorecard to measure your strategy. Ideal for leaders and managers looking to improve their strategic thinking and execution.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
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