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ISBN: 9780875847955
En 'On Competition', Michael E. Porter explora la dinámica de la competencia en el ámbito internacional y cómo las empresas pueden obtener una ventaja competitiva. El libro aborda temas como la política industrial, la política ambiental y la política social, ofreciendo un análisis profundo de las estrategias para el éxito en un mercado globalizado. Incluye referencias bibliográficas y un índice detallado para facilitar la consulta.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
