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by Michael E. Porter · Elsevier Acadêmico · tapa blanda · 512 pages
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Este libro de Michael E. Porter, titulado 'Vantagem Competitiva', ofrece a administradores y analistas una guía para evaluar la posición competitiva de una empresa y aplicar estrategias específicas para mejorarla. Se examinan aspectos como la selección del entorno, el alcance de las actividades empresariales, la producción y el marketing, proporcionando una perspectiva práctica para el entorno empresarial competitivo actual.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
