by Ivan Fallon · EDICIONES B · tapa blanda · ISBN 9788440640024
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«Saatchi & Saatchi. La publicidad al poder» is Ivan Fallon's chronicle, published by Ediciones B in paperback (474 pages, in Spanish).
Chronicle of the professional career of brothers Maurice and Charles Saatchi and the rise of their agency, Saatchi & Saatchi, to become a major reference in the advertising sector. The work reviews its impact on advertising and commercial communication, as well as its way of understanding the industry.
First edition published in December 1993, within the Management collection of Ediciones B. Translation by Antoni Puigrós; includes 24 photographs in 24x15 cm format.
For advertising or communication professionals and students, and for readers interested in the history of agencies and the business world.
