by W. Chan Kim, Renée Mauborgne · Granica · tapa blanda · ISBN 9788475774114
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«La estrategia del océano azul» is the business strategy essay by W. Chan Kim and Renée Mauborgne, published by Granica in paperback (254 pages).
The work argues that head-on competition in saturated markets leads to «océanos rojos», where companies fight for shrinking profits. Based on 150 strategic moves and thirty industries, it proposes creating «océanos azules»: uncontested spaces where competition becomes irrelevant. It offers an analytical framework and six principles to achieve this.
The 6th edition was published in September 2005 and includes graphics. The work falls within business, strategy, and management.
For executives, entrepreneurs, and business professionals interested in strategic innovation.
