by W. Chan Kim, Renée Mauborgne · Verticales · tapa blanda · ISBN 9788492421282
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
In 'Blue Ocean Strategy', W. Chan Kim and Renée Mauborgne challenge conventional strategies of competition in saturated markets. They propose the creation of 'blue oceans', unexplored market spaces where competition becomes irrelevant. Based on a comprehensive study of strategic movements across various industries, the book offers a systematic approach and analytical tools to identify and capture these new markets, enabling companies to generate profitable and sustainable growth.
