by Claude C. Hopkins · Eresma Ed. · tapa blanda · ISBN 9788485783007
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Scientific Advertising is a seminal work by Claude C. Hopkins, a pioneer of modern advertising. In this book, the author outlines the core principles that transformed the advertising industry, arguing that advertising should be treated as a science based on measurable results and constant testing, rather than relying solely on creative intuition. This work is an essential resource for marketing and advertising professionals seeking to understand the foundations of advertising effectiveness.
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