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Jean-Noël Kapferer
AuthorBooks · Second handSince 1950
French sociologist
19
Titles
5
Featured books
5
Curiosities
About Jean-Noël Kapferer
Birth
1950
French sociologist
Jean-Noël Kapferer is a renowned French sociologist born in 1950.
His extensive career includes the publication of 19 works focused on the business world.
He is a global authority on brand management and strategic marketing.
His book Kapferer on luxury is an essential reference for understanding the high-end market.
He combines his role as an author with a solid career as a university professor and economist.
