by Jean-Noël Kapferer · SEUIL · tapa blanda · ISBN 9782020095297
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«Rumeurs. Le plus vieux média du monde» is the sociological essay by Jean-Noël Kapferer, published by Seuil in paperback (320 pages, in French).
Essay that studies rumor as the world's oldest means of communication: how it originates, spreads, and what functions it fulfills in society. It analyzes unofficial information and its influence on public opinion, culture, and politics, with a sociological perspective on the formation of collective beliefs.
Work published in French in 1987; includes index and bibliography.
Work for readers interested in communication, sociology, and politics.
