by Jean-Noël Kapferer · tapa blanda · ISBN 9788401230066
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«Rumores: El medio de difusión más antiguo del mundo» is the sociological essay by Jean-Noël Kapferer, published by Plaza & Janés in paperback (285 pages, in Spanish).
The book analyses rumour as a social phenomenon: its birth, its mechanisms of propagation and the way it shapes public opinion. Kapferer examines historical and contemporary examples, shows how rumours can serve both to destabilise and to cohere, and argues for the need to understand them in order to counteract their effects.
Translation by Alberto Magnet of the original «Rumeurs» (1987). Published in 1989 in the «Hombre y Sociedad» collection; includes bibliography (pp. 279-285).
A work for readers of sociology and psychology, particularly for those who want to understand the formation of public opinion.
