by Claude C. Hopkins · ISBN 9788485783021
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«Mi vida en publicidad» is the autobiographical work by Claude C. Hopkins, pioneer of modern advertising (244 pages, in Spanish).
Hopkins reviews his career and sets out the principles with which, in his view, effective advertising is built: research, honesty, focus on the customer and measurement of results. He explains how to apply these ideas to specific campaigns and shows real cases that achieved significant impact, with the intention that they serve as a guide for future advertisers.
The registered edition dates from 1980, is classified under Business and Economics and its ISBN is 9788485783021.
Recommended for marketing and advertising professionals and for anyone who wants to learn about the historical foundations of this industry.
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