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Mi vida en publicidad
4.2
Negocios y EconomíaISBN | 9788485783021
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Product details
Pages: 244 pages
Author: Claude C. Hopkins
Publisher: Publisher to be confirmed
ISBN: 9788485783021
Format: Paperback
Language: es-ES
Release date: 1/1/1980
ISBN: 9788485783021
Synopsis of Mi vida en publicidad
En 'Mi vida en publicidad', Claude C. Hopkins, un pionero de la publicidad moderna, comparte sus principios y estrategias que revolucionaron la industria. Este libro ofrece una visión invaluable sobre cómo crear campañas publicitarias efectivas, medir resultados y construir marcas exitosas. Hopkins detalla la importancia de la honestidad, la investigación y el enfoque en el cliente, proporcionando ejemplos concretos de campañas que generaron un impacto significativo. Una lectura esencial para cualquier persona interesada en el marketing y la publicidad.
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About the author
Claude C. Hopkins
Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
1866–19325 titles published
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