by Barry Farber · Empresa Activa · tapa blanda · ISBN 9788495787866
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«12 pilares de la venta» is Barry Farber's sales manual, published by Empresa Activa in paperback (224 pages, in Spanish).
Barry Farber breaks down twelve classic sales maxims and shows why they still work. He reviews the importance of first impressions, a positive attitude and listening skills, and explains everything from preparing the sale to post-sale customer follow-up, with anecdotes from experienced professionals.
The subtitle is «Los principios inmutables del éxito comercial». It is part of the «Gestión del conocimiento» collection and the cover indicates it is the 3rd edition. Translation by Sergio Bulat Barreiro.
For salespeople and professionals who want to strengthen their sales skills and customer relationships.
