by Fernando Trías de Bes · Empresa Activa · tapa blanda · ISBN 9788496627260
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«El libro negro del emprendedor» is Fernando Trías de Bes's essay on entrepreneurship, published by Empresa Activa in paperback (192 pages).
For Fernando Trías de Bes, entrepreneurship is a vital attitude that involves living with uncertainty; no brilliant idea alone guarantees a successful business. The book analyzes why initiatives fail and what traits distinguish the entrepreneur: motivation, talent, and a fighting spirit.
The book belongs to the Knowledge Management collection and was published in Spain on May 14, 2007. The book's subtitle is «No digas que nunca te lo advirtieron».
For entrepreneurs and future business owners seeking to understand the reasons for failure before launching their own business.
Spanish economist, professor and writer
