by Enrique Carlos Díez de Castro, Enrique Martín Armario · Pirámide · tapa blanda · ISBN 9788436807042
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«Planificación publicitaria» is the media planning manual by Enrique C. Díez de Castro and Enrique Martín Armario (Pirámide, paperback, 479 pages).
Manual focused on advertising campaign planning: it addresses the organisation of brand and product communication, the selection of media and formats, and the development of advertising actions. Its practical approach combines management criteria with market and audience analysis.
Spanish-language edition published in 1993 in Madrid by Ediciones Pirámide. The work falls within the areas of advertising, planning and management.
It will be of interest to students of advertising, communication and marketing, as well as professionals working in campaign organisation and media planning.
