by Enrique Carlos Díez de Castro · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448110932
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«Distribución comercial» is the economics and commercial management textbook by Enrique Carlos Díez de Castro, published by McGraw Hill in paperback (312 pages).
The textbook expands from fifteen to twenty-four chapters to incorporate recent advances in commercial distribution, both academic and professional. It includes updated data, practical examples, and a case study for each form of trade, with special attention to wholesale trade.
Second edition published in 1997; text in Spanish. Belongs to the areas of international economics and sales and marketing management.
Aimed at university students and professionals in trade, marketing, and sales management.
