by Kevin J. Clancy, Robert S. Shulman · Harper Business · tapa blanda · ISBN 9780887305726
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«Marketing Revolution: A Radical Manifesto for Dominating the Marketplace» is the marketing manifesto by Kevin J. Clancy and Robert S. Shulman, in paperback.
Kevin J. Clancy and Robert S. Shulman, senior executives at the market research consultancy Yankelovich Clancy Shulman, propose a radical revision of marketing. Against improvisation and pseudoscience, they advocate intelligent marketing and new guidelines for companies to dominate the market.
This edition was published in 1993 by Harper Business; it consists of 336 pages and the text is in English.
Aimed at marketing professionals, executives, and business students seeking strategies to compete better.
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