Take three and pay for only two with coupon TRIPLEEN
The Portable MBA in Marketing
4.3
Negocios y EconomíaISBN | 9780471547280
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 480 pages
Author: Alexander Hiam, Charles D. Schewe
Publisher: John Wiley & Sons Inc
ISBN: 9780471547280
Format: tapa dura
Language: en
Release date: 16/4/1992
ISBN: 9780471547280
Synopsis of The Portable MBA in Marketing
Este libro es una guía de autoestudio que cubre todos los temas de marketing que se incluirían en un programa de MBA. Está especialmente diseñado para ejecutivos de marketing ocupados que no tienen tiempo para dedicar a un curso de tiempo completo. Explora conceptos, herramientas, investigación y estrategias de marketing. El libro presenta los hechos de un programa de MBA y los consejos de profesionales con autoridad. Se centra en métodos e ideas que permiten a los lectores gestionar mejor al estar más orientados al cliente, explora formas de superar a los competidores y anticipa las tendencias futuras. Ampliamente ilustrado con ejemplos de la vida real más historiales de casos actuales.
More titles for fans of Alexander Hiam, Charles D. Schewe
Recommended by Julia
About the author
Alexander Hiam
born:1957-08-01|; Hiam, Alexander, 1957-; Hiam, Alexander Watson, 1957-
Born in 195778 titles published
View full profileBest-selling books in Business
Best sellers
Last unit!2 people have it in their cart
-
VAT included