by María Sicilia, Mariola Palazón, Inés López, Manuela López · ESIC Editorial · tapa blanda · ISBN 9788418415319
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«Marketing en redes sociales» is the marketing manual by María Sicilia, Mariola Palazón, Inés López and Manuela López, published by ESIC in paperback.
It explains how social networks have transformed marketing management and customer service. It covers the adaptation of product, price, distribution and communication decisions to the digital environment, and introduces advertising campaigns, engagement, customer journey, influencers and omnichannel, with practical cases.
The book has 264 pages, is organised into six chapters and is completed with twelve practical cases. It is written in Spanish and belongs to the Digital series of ESIC Business Marketing School.
Aimed at students and professionals in marketing, communication and business who seek to apply social networks to their projects or businesses.
