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Marketing en redes sociales
by María Sicilia, Mariola Palazón, Inés López, Manuela López · ESIC Editorial · tapa blanda · 264 pages
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Pages: 264 pagesAuthor: María Sicilia, Mariola Palazón, Inés López, Manuela LópezPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 4/2/2021ISBN: ISBN 9788418415319
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Synopsis of Marketing en redes sociales
Este libro ofrece una visión completa sobre cómo las redes sociales han transformado el marketing. Explora la adaptación de las decisiones de producto, precio, distribución y comunicación al entorno dinámico de las redes sociales. Además, examina cómo las redes sociales han revolucionado la atención al cliente, consolidándose como un canal clave para resolver incidencias y quejas. Con seis capítulos y casos prácticos, el libro proporciona conocimientos esenciales para entender y aplicar las redes sociales en proyectos y empresas, abarcando temas como campañas publicitarias, engagement, diseño de contenidos, cocreación y customer journey.
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