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Marketing competitivo
3.9
Negocios y EconomíaISBN | 9788487189777
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Product details
Pages: 616 pages
Author: John O'Shaughnessy
Publisher: Ediciones Díaz de Santos, S.A.
ISBN: 9788487189777
Format: tapa blanda
Language: es-ES
Release date: 10/4/1991
ISBN: 9788487189777
Synopsis of Marketing competitivo
Este libro, 'Marketing Competitivo', ofrece un enfoque estratégico para entender la naturaleza del marketing. Explora la planificación de marketing, la formulación de estrategias y los factores que influyen en las decisiones de compra de los consumidores. Además, aborda la segmentación de mercados, las estrategias competitivas, la gestión de productos, la comunicación persuasiva, la gestión de ventas, la fijación de precios y las estrategias de los canales de distribución. Es una obra esencial para profesionales y estudiantes del marketing.
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About the author
John O'Shaughnessy
John O'Shaughnessy was a British academic and business writer.
1927–202341 titles published
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