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Marketing Communications: A European Perspective
by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh · Financial Times Prentice Hall · tapa blanda · 640 pages
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Pages: 640 pagesAuthor: Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den BerghPublisher: Financial Times Prentice HallFormat: tapa blandaLanguage: enRelease date: 9/7/2013ISBN: ISBN 9780273773221
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Synopsis of Marketing Communications: A European Perspective
Este libro ofrece una visión general completa de los fundamentos, las técnicas y las aplicaciones de la práctica de las comunicaciones de marketing en un contexto europeo. Cubre todos los elementos de la mezcla de comunicaciones, incluyendo la publicidad, las relaciones públicas, el patrocinio, la promoción de ventas, el marketing directo, las comunicaciones en el punto de venta, las exposiciones y la venta personal. También ofrece una cobertura actualizada de la comunicación electrónica, incluyendo el e-marketing, el marketing móvil, la televisión interactiva y el marketing de relaciones.
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Patrick De Pelsmacker
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