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Marketing Communications
4.1
Negocios y EconomíaISBN | 9780273685005
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Product details
Pages: 578 pages
Author: Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
Publisher: Pearson Education Limited
ISBN: 9780273685005
Format: tapa blanda
Language: en
Release date: 1/6/2004
ISBN: 9780273685005
Synopsis of Marketing Communications
La segunda edición de 'Marketing Communications: A European Perspective' está diseñada tanto para estudiantes de pregrado como de postgrado que estudian comunicaciones de marketing. También es útil para profesionales. El texto ofrece una pedagogía integral, que incluye ejemplos del mundo real, mini-casos, resúmenes de capítulos, preguntas de revisión y sugerencias de lecturas adicionales. Este libro explora las complejidades de la comunicación de marketing desde una perspectiva europea, proporcionando un análisis profundo de las estrategias y tácticas utilizadas en el mercado europeo.
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Patrick De Pelsmacker
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