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Marketing Ambiental
by Joaquim Caetano, Tiago Robalo Gouveia, Rui Joaquim, Rosa Dias, Marta Soares · Plátano Editora · tapa blanda · 160 pages
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Pages: 160 pagesAuthor: Joaquim Caetano, Tiago Robalo Gouveia, Rui Joaquim, Rosa Dias, Marta SoaresPublisher: Plátano EditoraFormat: tapa blandaLanguage: pt-PTRelease date: 1/6/2008ISBN: ISBN 9789727706228
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Synopsis of Marketing Ambiental
Este libro explora el papel fundamental del marketing ambiental como puente entre el mercado y los consumidores. Analiza cómo las empresas pueden integrar la creciente preocupación social por el medio ambiente en sus estrategias corporativas, adaptándose a los nuevos tiempos y a las demandas de un consumidor cada vez más consciente.
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