by Joaquim Caetano, Tiago Robalo Gouveia, Rui Joaquim, Rosa Dias, Marta Soares · Plátano Editora · tapa blanda · ISBN 9789727706228
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«Marketing Ambiental» is the essay by Joaquim Caetano, Tiago Robalo Gouveia and others, published by Plátano Editora in paperback (160 pages, in Portuguese).
The work analyses environmental marketing as a link between the market and consumers, and shows that social concern for the environment is also present in companies. It explains how organisations can incorporate this concern into their strategies and adapt to an increasingly aware consumer.
Collective work signed by Joaquim Caetano, Tiago Robalo Gouveia, Rui Joaquim, Rosa Dias and Marta Soares; published in 2008, within Business and Economics.
For marketing and business management professionals and students interested in incorporating environmental concern into business strategy.
