by Ana Oliveira-Brochado, Joaquim Caetano, Jorge Cobra, José Manuel Fonseca, Miguel Nuno Portugal, Miguel Varela, Nuno Goulart Brandão, Orlando Fontan, Rui Cruz, Sandra Miranda · Escolar Editora · tapa blanda · ISBN 9789725923832
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This collective work, coordinated by Miguel Portugal, offers a deep and technical analysis of the challenges of marketing and communication in the era of globalization. With contributions from various experts, the book addresses transversal themes such as ethics, socialization, and social responsibility of the media, becoming an essential reference manual for managers, teachers, and students in the field. The content, while resulting from individual perspectives, presents an aggregating and well-founded vision, ensuring quality and scientific credibility.
