by Hubert Kratiroff · Gestión 2000 · tapa blanda · ISBN 9788480889513
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«Manual del Product Manager» is the practical product management guide by Hubert Kratiroff, published by Gestión 2000 in paperback (232 pages).
A reference work for product managers that brings together, with a practical approach, models, examples, tips and working methods applicable to product management. Its author, a marketing professional, has worked as a product manager and marketing director, and conveys the essential knowledge of the trade.
Work in Spanish, published in November 2009 in Barcelona and part of the Marketing y Ventas collection from Gestión 2000.
For marketing and product management professionals who need a practical reference work in their daily work.
