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Second life
Clientes contentos de verdad
by Joan Elias Monclus · Gestión 2000 · tapa blanda · 156 pages
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Pages: 156 pagesAuthor: Joan Elias MonclusPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 1/9/2001ISBN: ISBN 9788480885362
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Synopsis of Clientes contentos de verdad
Este libro, escrito por Joan Elías Monclus, explora las claves para comprender a clientes y usuarios en el contexto de la globalización. El autor argumenta que la comprensión del cliente es fundamental para mantener la fidelización, abordando los elementos empresariales necesarios para una atención al cliente profesionalizada. Se destaca la importancia de la sociología del cliente en el entorno económico actual.
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