by Jeff Jarvis · Booket · libro de bolsillo · ISBN 9788498752038
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«Y Google, ¿cómo lo haría?» is Jeff Jarvis's business management essay, published by Booket in paperback (336 pages, in Spanish).
The essay analyzes Google's success as a company and proposes 40 practical rules that any business can apply in the digital age. Jarvis draws on cases such as a car designed by its drivers or a university where students decide the curriculum, and argues that the web forces a rethink of management, reputation, and innovation to adapt to an environment of constant change.
Spanish edition of «What Would Google Do?», originally published in English in 2009. Part of Booket's Actualidad collection.
Recommended for executives, entrepreneurs, and professionals interested in digital strategy, leadership, and business model transformation.
Jeffrey A. Jarvis is an American journalist, associate professor, public speaker and former television critic. He advocates the Open Web and argues that there are many social and personal benefits to living a more public life on the Internet.
