by Daniel Córdoba-Mendiola · Gestión 2000 · tapa blanda · ISBN 9788498750270
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«Coolhunting» is the essay on consumer trends by Daniel Córdoba-Mendiola, published by Gestión 2000 in paperback (160 pages, in Spanish).
Essay on coolhunting, the discipline of detecting and managing the trends that drive consumption. With cases such as Björk, Dubai, Ikea or Nespresso, it explains how certain brands and phenomena become icons and reflects on what it means to be cool and how to set a trend.
The book belongs to the Marketing and Sales collection. Daniel Córdoba-Mendiola is founding partner and managing director since 2005 of The Hunter, a consultancy specialised in trend analysis.
Aimed at marketing, communication and business professionals, as well as readers interested in understanding how trends are formed.
