by Jeff Jarvis · Gestión 2000 · tapa blanda · ISBN 9788498750607
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«Y Google, ¿cómo lo haría?» is the business essay by Jeff Jarvis, published by Gestión 2000 in paperback (200 pages, in Spanish).
Jeff Jarvis analyses Google's success and draws forty rules that any company can apply in the digital age. With examples such as a car designed by its drivers or a university where students decide the curriculum, he invites readers to rethink business, transparency and collaboration in an environment of constant change.
The Spanish edition, with the subtitle «Nuevas estrategias para lograr el éxito empresarial», belongs to the Marketing y Ventas collection and was published on 11 May 2010.
Aimed at entrepreneurs, executives and professionals seeking to adapt their organisations to the digital environment based on Google's methods.
Jeffrey A. Jarvis is an American journalist, associate professor, public speaker and former television critic. He advocates the Open Web and argues that there are many social and personal benefits to living a more public life on the Internet.
