by Philip Kotler · Gestión 2000 · tapa dura · ISBN 9788496426290
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«Los 10 pecados capitales del marketing: indicios y soluciones» is the marketing essay by Philip Kotler, published by Gestión 2000 in hardback.
Kotler points out ten common failures in commercial management and shows how to recognise them in time. With a practical approach, he sets out what companies should watch in their marketing plans, product development and customer relations, and provides guidelines to correct each error and remain competitive.
It belongs to the Marketing and Sales collection from Gestión 2000; it has 155 pages. The original English work is titled «Ten Deadly Marketing Sins: Signs and Solutions».
For marketing specialists and business executives seeking to detect strategic errors and improve their commercial results.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
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