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Le marketing touristique
by Robert Lanquar ·
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Pages: 120 pagesAuthor: Robert LanquarPublisher: Publisher to be confirmedFormat: PaperbackLanguage: frRelease date: 1/1/1993ISBN: ISBN 9782130453345
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Synopsis of Le marketing touristique
Este libro explora el marketing turístico, abarcando desde sus fundamentos hasta las estrategias más actuales. Analiza cómo las empresas y destinos turísticos pueden promocionarse eficazmente, adaptándose a las necesidades y expectativas de los viajeros. Se examinan las tendencias del mercado, la segmentación de clientes y el uso de herramientas de marketing digital para alcanzar el éxito en el sector turístico.
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