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Robert Lanquar
AuthorBooks · Second handFeatured author
Discover second-hand books by Robert Lanquar.
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About Robert Lanquar
Discover second-hand books by Robert Lanquar.
Robert Lanquar is a fundamental reference in the study of marketing applied to the tourism sector.
His main work, Le marketing touristique, is a key piece for understanding modern tourism management.
Throughout his career, he has published a total of 16 works dedicated to the analysis of this industry.
His approach stands out for integrating social and sociological aspects into the development of tourist societies.
His texts offer a deep insight into how tourism transforms the structures of our society.
