by Robert Lanquar · Ariel · tapa blanda · ISBN 9788434436299
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«Marketing Turístico» is Robert Lanquar's tourism marketing manual, published by Ariel in paperback (227 pages, in Spanish).
The book offers an overview of marketing applied to tourism and studies promotion and commercialization strategies from a dual perspective: the global one, oriented to international markets, and the local one, focused on the particularities of each destination.
Subtitled «de lo global a lo local», this book was published in December 2001 within the Ariel Turismo collection.
Recommended for students and professionals in tourism, business, and economics seeking an introduction to sector marketing.
