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Le marketing stratégique
by Jean-Jacques Lambin · McGraw-Hill · 455 pages
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Pages: 455 pagesAuthor: Jean-Jacques LambinPublisher: McGraw-HillFormat: PaperbackLanguage: frRelease date: 1/1/1989ISBN: ISBN 9782704211661
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Synopsis of Le marketing stratégique
Este libro, 'Le marketing stratégique', de Jean-Jacques Lambin, es una segunda edición que explora los fundamentos, métodos y aplicaciones del marketing estratégico. Publicado en París en 1989, cuenta con 455 páginas y está escrito en francés. Incluye bibliografía al final de cada capítulo y está clasificado bajo las categorías de Marketing, Gestión, Planificación Estratégica y se presenta como un manual.
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Jean-Jacques Lambin
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