by Jean-Jacques Lambin · McGraw-Hill · Tapa dura · ISBN 9782704211661
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«Le marketing stratégique» is the strategic marketing textbook by Jean-Jacques Lambin, published by McGraw-Hill in 1989 (455 pages, in French).
Strategic marketing textbook explaining the fundamentals, methods, and applications of the discipline and its role in corporate management and strategic planning. A reference work for the study of marketing.
According to the bibliographic record, it is classified as a textbook in Marketing, Management, and Strategic Planning.
