by Michel Bongrand · QUE SAIS JE · tapa blanda · ISBN 9782130394556
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«Le marketing politique» is the essay by Michel Bongrand published by Presses Universitaires de France in paperback (128 pages, in French).
A popular work analysing political marketing as a discipline: how an electoral campaign is prepared, the study of the electorate, the construction of the candidate's image and the role of the media in winning votes.
Published on 19 January 1993, it is part of the Que sais-je? collection from Presses Universitaires de France.
For a general audience interested in political communication, electoral campaigns and electoral marketing strategies.
