by Yan Claeyssen, Anthony Deydier, Yves Riquet · Dunod · tapa blanda · ISBN 9782100557615
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«Le Marketing client multicanal» is the marketing manual by Yan Claeyssen, Anthony Deydier and Yves Riquet, published by Dunod in paperback (in French).
Work on customer marketing that analyses traditional channels (mail, telephone, point of sale) and digital ones (email, social media, mobile). It explains how to combine them to prospect, retain and win back customers, using the Prospect Relationship Management (PRM) method and cases from French and international companies.
Third updated edition, published in 2011, in the Fonctions de l'entreprise collection and with a foreword by Didier Fichou.
For marketing professionals, business students and customer relationship managers interested in multichannel marketing.
