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Le Marketing client multicanal
by Yan Claeyssen, Anthony Deydier, Yves Riquet · Dunod · tapa blanda · 320 pages
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Pages: 320 pagesAuthor: Yan Claeyssen, Anthony Deydier, Yves RiquetPublisher: DunodFormat: tapa blandaLanguage: frRelease date: 24/8/2011ISBN: ISBN 9782100557615
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Synopsis of Le Marketing client multicanal
Este libro, en su tercera edición completamente actualizada, presenta el marketing de clientes en todas sus facetas: desde la prospección hasta la reconquista, desde la estrategia hasta la operación. Destaca las mejores prácticas empresariales, propone métodos innovadores, como el Prospect Relationship Management (PRM), y ofrece valiosos consejos basados en la experiencia de los autores y en casos de negocio franceses e internacionales. Aprenderás a construir una estrategia de fidelización, realizar una segmentación y planes de acción, y reconquistar a los clientes que se han ido.
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