by Yan Claeyssen, Henri Kaufman · Editions Kawa · tapa blanda · ISBN 9782918866435
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«La marque face à la révolution client» is the essay by Yan Claeyssen and Henri Kaufman, published by Editions Kawa in paperback (122 pages, in French).
The work asks how the digital revolution has changed brand communication and consumer habits. Throughout its pages, it examines the new pillars of marketing, including the role of social media, big data and mobility, and brings together international business cases as a reference for companies to adapt their offering, attract and retain customers.
Published in 2012, it belongs to the collection «Tout savoir sur...», directed by Henri Kaufman.
Aimed at marketing and communication professionals working with brands in digital environments.
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