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Las 8 Verdades del Marketing
4.2
Negocios y EconomíaISBN | 9788475778655
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Product details
Pages: 349 pages
Author: Faith Popcorn, Lys Marigold
Publisher: Ediciones Granica, S.A.
ISBN: 9788475778655
Format: tapa blanda
Language: es-ES
Release date: 1/10/2001
ISBN: 9788475778655
Synopsis of Las 8 Verdades del Marketing
En 'Las 8 Verdades del Marketing', Faith Popcorn y Lys Marigold exploran las razones por las cuales las empresas deben enfocar sus estrategias de marketing hacia las mujeres. Este libro arroja luz sobre cómo las mujeres compran y se relacionan con las marcas, ofreciendo una nueva perspectiva sobre el marketing femenino. Con un enfoque en las tendencias que han definido nuestras vidas en las últimas dos décadas, este libro es una guía esencial para entender el mercado femenino.
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