by Agustín Medina · ACENTO EDICIONES · tapa blanda · ISBN 9788448305154
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«La Publicidad» is the popular essay by Agustín Medina, published by Acento Ediciones in paperback (91 pages, in Spanish).
Agustín Medina starts from the idea that everything is advertising and analyses its role as a pillar of the market society. He reviews the sector's processes, strategies and creative paths, the crafting of the slogan and the classic media (television, press, radio and outdoor), without avoiding the question of how much truth and how much lies there is in it.
Published on 19 July 2002; part of the Flash-Acento Editorial collection.
For those approaching advertising without being professionals in the sector and who want to understand how it works.
