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Introducción a la publicidad
4.1
Negocios y EconomíaISBN | 9788436833386
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Product details
Pages: 120 pages
Author: Agustín Medina
Publisher: Grupo Anaya Publicaciones Generales
ISBN: 9788436833386
Format: tapa blanda
Language: es-ES
Release date: 2/4/2015
ISBN: 9788436833386
Synopsis of Introducción a la publicidad
Este libro es una introducción al mundo de la publicidad contemporánea, ideal para aquellos que se inician en este campo. Explica los conceptos de manera clara y sencilla, ofreciendo un conocimiento básico para entender este sector complejo. Se abordan temas como la historia de la publicidad, las marcas, los anunciantes y las estrategias promocionales.
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