by Agustín Medina · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788436833386
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«Introducción a la publicidad» is the introductory advertising manual by Agustín Medina, published by Grupo Anaya Publicaciones Generales in paperback.
An introduction to contemporary advertising as practised today, with a clear and accessible approach. It explains the essential concepts of the sector: brands, advertisers, media, creativity and promotional strategies, and provides a basis for understanding commercial communication and the promotion of products and services.
Part of the «Empresa y Gestión» collection from Ediciones Pirámide. First edition published on 2 April 2015.
Aimed at students of business administration, marketing and advertising, and at any reader who wants to understand advertising without prior knowledge.
