by Antonio Blanco Prieto · Pirámide Ediciones Sa · tapa blanda · ISBN 9788436818680
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«Atención al cliente» is the customer service manual by Antonio Blanco Prieto, published by Pirámide in paperback (216 pages, in Spanish).
Customer service is presented as a business management tool, with guidelines for training public-facing employees, supervisors of commercial areas, and consumer services. It includes numerous practical cases, communication techniques, and sales strategies to identify and satisfy customer needs.
Second edition published in 2004 within Pirámide's Empresa y Gestión collection. ISBN 9788436818680.
Useful for public-facing service teams, supervisors, and consumer service staff.
