by José Ruiz Pardo · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788436839852
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«Todos somos clientes» is the neuromarketing handbook by José Ruiz Pardo, published by Ediciones Pirámide in paperback (248 pages, in Spanish).
It starts from the usual marketing question: what goes through the customer's mind before buying. It proposes a decision model based on neuromarketing, which uses neuroscientific tools to explain why we act as consumers. With examples and a didactic tone, it analyses the conscious and unconscious factors that influence purchase.
First edition published on 20 September 2018. It belongs to the Empresa y Gestión collection.
Recommended for marketing, sales and advertising professionals, and for any reader who wants to understand why we buy.
