by Ricardo H. Ontalba · ISBN 9788497454346
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«Gestión de la Publicidad» is the business guide by Ricardo H. Ontalba, published by ESIC Editorial (113 pages, in Spanish).
The book focuses on how companies can turn their relationship with an advertising agency into a firm and beneficial collaboration. It explains advertising planning and management, how to make the most of advertising investment, and how to achieve effective communication between advertiser and agency to reach business objectives.
Published in 2009, it belongs to the Business Pocket collection and the Business and Economics category.
A useful book for executives, marketing professionals, and communication managers who want to improve their relationship with their advertising agency.
