by Carmelina Vela, Olga Bocigas Solar · Universidad Pontificia Comillas (Publicaciones) · tapa blanda · ISBN 9788487840975
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«Fundamentos de Marketing» is the marketing textbook by Carmelina Vela and Olga Bocigas Solar, published by Universidad Pontificia Comillas in paperback.
It explains the basic concepts of marketing and their application in business: market analysis and organization, sales policies, and distribution channels. Written with an academic approach and professional vocabulary, it serves as an introduction to the discipline for those starting out in the commercial area.
The edition dates from 11 October 1996, consists of 588 pages, and is in Spanish.
Aimed at university students of business and economics, as well as professionals seeking to enter or review the fundamentals of marketing.
