by Steve Shipside · Capstone · tapa blanda · ISBN 9781841121994
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«E-Marketing» is Steve Shipside's digital marketing guide, published by Capstone in 2002 in paperback (112 pages, in English).
This practical guide condenses the essential techniques of digital marketing: affiliate marketing, email alerts, viral marketing and banner ads. It includes case studies of companies such as Hotmail, Pepsi and Honda, and gathers ideas from thinkers like Christopher Locke and Seth Godin, plus a glossary of concepts and a resources guide.
The work belongs to the ExpressExec series, comprising one hundred business management titles; it corresponds to the Marketing area, number 04.03.
Aimed at business professionals and students who need to quickly grasp the key aspects of internet marketing.
