by José María Sainz de Vicuña Ancín · ESIC EDITORIAL · tapa blanda · ISBN 9788473562041
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The book 'El plan de marketing en la práctica' by José María Sainz de Vicuña Ancín, published by ESIC Editorial, is a practical and rigorous guide for managers and marketing professionals. Considered an essential vademecum, this book offers a scientific and accessible method for marketing planning and management. With testimonials from experts who describe it as enjoyable, useful, and effective, this edition presents marketing plans from various companies, ensuring a didactic and practical reading for entrepreneurs, managers, professors, and marketing students in Spain and Latin America.
