by José María Sainz de Vicuña Ancín · ESIC EDITORIAL · tapa blanda · ISBN 9788473562980
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«El plan de marketing en la práctica» is the marketing manual by José María Sainz de Vicuña Ancín, published by ESIC Editorial in paperback (436 pages).
A reference work on sales and marketing that practically and in detail addresses the preparation of a marketing plan, with the essential strategies and techniques to apply it in the market.
Seventh revised and updated edition of the work, published in 2002 and written in Spanish.
Aimed at marketing and sales professionals and students seeking a practical guide to prepare and apply a marketing plan.
Tapa blanda
