by José María Sainz de Vicuña Ancín · Esic Editorial · tapa blanda · ISBN 9788473562225
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«El plan de marketing en la práctica» is the marketing manual by José María Sainz de Vicuña Ancín, published by Esic Editorial in paperback (442 pages).
The content explains how to prepare and implement a marketing plan, with a practical and up-to-date approach. It provides tools and knowledge from the business and economics fields, aimed at applying marketing in the professional environment.
The work is the fifth revised and updated edition, published in 2000.
Aimed at marketing and business students and professionals seeking a practical application guide.
